William Hill Bingo and Playtech Renew Deal
Playtech is one of the most active software developers currently serving the global online gambling industry. The approach of Playtech is best described as multichannel, with the company providing not just developing software platforms for bingo games, but also for casino games, online slots, sports betting, poker, lottery, social, binary, and many other markets.
In recognition of Playtech’s successful approach, the developer was awarded the status of Software Supplier of the Year at the 2014 eGR Italy Awards in October. The award has proven that Playtech understands the European market as a whole, and is continuing to be successful 15 years after founding in 1999.
Another key milestone in the autumn progress of Playtech has been the striking of a renewal deal with leading UK bingo site William Hill Bingo. Although announcement details were a little thin on the ground, what was confirmed was that the deal would be for four years. That will provide considerable stability for the gaming experience of players who like what William Hill Bingo has to offer.
Stability the Key in a Changing Market
As a technology-dependent industry, online bingo is in a constant state of flux. While established bingo operators are trying to figure out fresh development strategies for their sites, new operators are entering the market in an attempt to prove that they have an experience that is worth paying attention to.
Although technology and promotions seems to change on a monthly basis in the online bingo market, what is clear is that players need software stability from their favourite sites. They need to know that the core of their gaming experience will continue to deliver time after time. For instance, a cardinal sin would be for a site to start working with a cheaper developer just because they could cut back on costs.
Competition is highly intensive in the UK online bingo market, as British residents have a huge appetite for the game. With so many impressive sites in operation, it would be a mistake for any established operator to downgrade their offering when another site could easily attract their players with a superior offering. William Hill has made a wise decision in sticking with one of Europe’s leading bingo providers.
Virtue Fusion Network
Playtech’s online bingo network is operated by its subsidiary Virtue Fusion, which is a specialised bingo developer acquired in a 2010 acquisition. Where Playtech delivers the casino games and online slots, Virtue Fusion is tasked with maintaining current bingo games and introducing fresh concepts. This is an ideal approach for the modern online bingo site, as players are now seeking a diverse gaming experience.
William Hill Bingo will benefit from its continued presence on a bingo network with more than 70,000 players. Recently, Playtech is planning to fund approximately £5 million worth of guaranteed bingo jackpots. James Curwen of William Hill had the following to say about the deal: “We look forward to working together to grow the business even further.” William Hill Bingo again has the stability it needs to succeed.
Related: Playtech Upgrades Mobile Platform of Winner Bingo. Learn more.